Digital by Default?

Successful on-line marketing needn't cost the earth
“Digital by Default”, it’s a phrase that you hear more and more from marketeers in the passenger transport industry these days. While we shouldn’t forget about other channels, including advertising on our own vehicles, which always seems to rank highly in post marketing campaign analysis, digital marketing certainly allows us to target potential customers in […]

A new journey in passenger transport

First steps on a new, although familiar road After some 30 plus years in the passenger transport industry and working for a number of major companies, I’m excited to have set-up and established Passenger Transport Knowledge Limited for which I hope will be an enjoyable and exciting journey! Having retired from a Managing Director role at the end of 2016, I initially refined the processes […]